What a year.
Launched in 2015 in Illinois, Men4Choice has been building and testing its organizing model as an effective allyship organization in the movement for reproductive freedom for the last five years. In 2019, we began conversations with national and local partners to expand our work in other states in 2020. Just as we launched our expansion plan in early 2020, we found ourselves in the midst of the COVID-19 pandemic which demanded that we rethink how we organize and show up for our communities and the movement.
As we know, anti-choice advocates and lawmakers across our nation have only taken advantage of the pandemic to target the most vulnerable among us. They’ve continued to push their agenda of restricting abortion access and forcing pregnant people to take on increasingly greater risks to access essential reproductive health care. The fight for reproductive freedom and building an educated and organized base of allies to join this fight is not one that we can put on pause, even during a global health crisis. Hence, Men4Choice pivoted our 2020 plans to find innovative ways to achieve our mission and support our partners in critical fights on the ground.
In 2020, we built out an exciting and engaging digital organizing strategy to activate, train, and organize thousands of new male allies. We created avenues for allies to show up and organize with our partners, when in-person organizing was impossible. We created bold and engaging social media content that called out the hypocrisy of the anti-choice movement and engaged millions across our platforms, while our calls to action mobilized thousands of our members during rapid response moments. We were well-positioned to do this because our organization prioritized a digital-first approach with our expansion. A nimble operation was able to pivot quickly as the situation demanded.
This year, we also piloted several new training and organizing programs, the success of which reinforced the fact that there are pro-choice allies waiting on the sidelines, eager for guidance and calls to action to step up in this fight. Going forward, in 2021 and beyond, our goal will be to build on the successes and lessons learned this year, expand and strengthen our educational and organizing program, and continue to invest deeply in our culture-shifting and narrative-building work.
Thank you to all of our partners who helped us be better allies in 2020.